The Cantina Ferrari was born from a man, Giulio Ferrari, and his dream of creating a wine in Trentino capable of competing with the best French Champagnes.

He is a pioneer: he is the first to understand the extraordinary vocation of his land, he is the first to spread Chardonnay in Italy.

He begins to produce a few very select bottles, with an obsessive cult for quality.

In 1952, having no children, Giulio Ferrari looked for a successor to whom he could entrust his dream. Among the many suitors he chooses Bruno Lunelli, owner of a wine shop in Trento.

Thanks to his passion and entrepreneurial talent, Bruno Lunelli manages to increase production without ever compromising on quality.

From 1970 to 2000 Bruno Lunelli passed on his passion to his children: under the guidance of Franco, Gino and Mauro, Ferrari became the leader in Italy and the Italian toast par excellence.

In recent years, some of the labels destined to go down in history saw the light: Ferrari Rosé, Ferrari Perlé and Giulio Ferrari Riserva del Fondatore.

Today, the third generation of the Lunelli family keeps the Ferrari dream alive.