The Drink Wines Not Labels project, sometimes abbreviated to the acronym “dwnl”, was born from the dream of the young Alessandro Salvano, a producer who in 2019 officially embarked on this adventure with the aim of offering wines unrelated to any recognized brand that promote the idea of ​​enjoying a bottle of wine without paying attention to the name on the label.

Before the dwnl project, Alessandro studied at the Alba wine school and then worked in several important wineries in Piedmont. Not owning family vineyards or a lot of money to invest, the producer decided to buy the grapes directly to give vent to his idea of ​​wine. The bunches come from the collaboration with his uncle Giorgio Sobrero, a well-known producer in the Montelupo Albese area, located close to the border with the renowned Barolo municipality of Serralunga d’Alba, who gives part of his grapes to his nephew. Alessandro also relies on his uncle's winery for his work, as well as that of Bruna Grimaldi, the latter located in the municipality of Grinzane Cavour.

The grapes come from sustainable agriculture and in the winery Alessandro follows a non-interventionist approach inspired by the great Burgundies. For this reason, fermentations are entrusted to indigenous yeasts and are carried out strictly with whole bunches, using mostly stainless steel tanks and the total absence of filtration or clarification.